Medical communications agencies generate reports on oncology insights derived from a variety of industry-sponsored activities. Often these activities are on 1 particular company or product, which leads to discussions focusing on 1 specific topic.
But insights reports can also range in scope and provide a look at the current oncology landscape from a broader perspective. These reports discuss the impact of emerging research on therapeutic decision-making, ongoing clinical trials, the development of new and existing compounds, novel approaches for various tumor types, and future treatment paradigms, and include perspectives both from community and global oncologists.
Typically, panels of experts gather at invitation-only, closed-door events that facilitate the exchange of knowledge between physicians and other clinical and medical thought leaders. In some cases, Web-based survey platforms extract fresh industry insights from an audience of community oncologists.
Emerging Paradigms in Care Series (EPICS)
Emerging Paradigms in Care Series (EPICS) reports provide insights on different tumor types and pathways to understand the current and future marketplace. How will emerging research affect the development of new and existing compounds and future treatment paradigms? What will be the impact on current therapeutic practices and ongoing trials?
The information included in EPICS reports comes from a 2-day clinical deep dive with a dozen internationally recognized key opinion leaders (KOLs). These closed-door roundtable sessions promote scientific interchange and discussion free from commercial bias. EPICS reports include executive summaries with meeting highlights, key takeaways, and recommendations.
While EPICS reports provide a strategic overview of the current and future clinical landscape, they often inspire new approaches and comprehensive guidance for patient management and successful product positioning from a marketing as well as a medical perspective.
Community Access Scientific Exchange Series (CASES)
Community Access Scientific Exchange Series (CASES) reports help you identify and understand regionally specific treatment patterns. The goal of these closed-door roundtable discussions is to improve understanding of treatment decisions and care patterns in the community practice setting.
Full-day sessions are devoted to studying distinct clinical patterns or market issues that drive regional care practices. Through the insights of a dozen community oncologists who are familiar with treatment practices and local patient demographics, CASES reports extract patterns from regional data and capture participant responses.
In addition to publishing the CASES and EPICS reports, Aptitude Health allows individuals to register as silent participants at these unique roundtable events, providing them an in-depth look into current cancer treatment paradigms at a local or regional level (CASES) or a global level (EPICS).
The primary goals of publishing insights reports are to better understand patients, to improve clinical outcomes for treatment communities, and to provide strategic information for the development and marketing of new compounds. These data-collection and knowledge-sharing events help industry professionals interpret how treatment decisions are made, and they invite continuous engagement with key stakeholders and thought leaders. Besides offering a strategic service that helps you get a handle on the current marketplace, these reports and events designed to generate insights are terrific networking opportunities, both at regional and global levels.
